1. FedEx
In one of the better-known logo tricks out there, the FedEx logo has an arrow concealed between the E and the X. Because they deliver stuff to destinations! I just learned about this yesterday, and my life is forever changed.
1. FedEx
In one of the better-known logo tricks out there, the FedEx logo has an arrow concealed between the E and the X. Because they deliver stuff to destinations! I just learned about this yesterday, and my life is forever changed.
2. Amazon
The yellow curved line under the logo isn’t just a smiley face: It also symbolizes that Amazon carries everything from A to Z.
3. Cisco
Though today networking giant Cisco makes its home in San Jose, it was founded in San Francisco, and its name is an abbreviated form of the city. (According to Wikipedia, early Cisco engineers refused to capitalize the company name for this reason.) Which explains the logo: Rolled out in 2006, it supposedly symbolizes both an electromagnetic wave and a bridge between the past and the future, which also gives a shoutout to San Fran’s iconic Golden Gate Bridge.
Sony’s Vaio line stands out for its great design, and its logo is no exception: The V and the A represent an analog symbol, and the I and O represent the 1 and 0 of binary code.
The two t’s in the middle of the Tostitos logo are also guys sharing a tortilla chip, and the i in between them is a bowl of salsa on some sort of pedestal. This. Changes. Everything.
When the Big Ten athletic conference added Penn State in 1990, it wanted to keep its name, and so it snuck an 11 around the T. It recently announced it would phase out this logo with the addition of The University of Nebraska–Lincoln as the conference’s 12th member.
7. Baskin-Robbins
Another numeric logo trick: After Baskin-Robbins dropped the “31 flavors” slogan, it highlighted the number 31 in pink using parts of the B and R.
Toblerone bars may not be particularly amazing as chocolate goes (commence the flamewars), but it has the distinction of a very clever logo: The company was founded in Bern, Switzerland, rumored to mean “a city of bears,” and the logo features the shape of a bear on the mountain.
9. Goodwill
So it’s the letter G, but it’s also a smiling person. Very good, Goodwill.
10. Northwest Airlines (old)
The old Northwest Airlines logo featured an N and a triangle, which could be read together as a W. But that’s not all: Placed in a circle, it also represents a compass pointing northwest. That was too subtle, apparently, so Northwest restyled themselves after a gangsta rap group.
11. Sun Microsystems
Prior to Sun’s acquisition by Oracle, its logo contained four interleaved copies of the word “sun” in a square formation.
12. U.S. Cyber Command
The award for what is by far the geekiest — and toughest to solve — logo we’ve seen goes to the United States Cyber Command. The 32 numbers in the gold circle around the eagle form a secret code. Run it through an md5 cryptographic hash and you get the group’s mission statement:
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