rHShLUiiN-zyN0_FIBoWboXg628 Outline the major macro-environmental factors – demographic, economic, natural, political and cultural - that have affected the Prius sales. How well Toyota dealt with each of these factors? ~ WORLDz iNFORMATION

Sunday, 13 March 2011

Outline the major macro-environmental factors – demographic, economic, natural, political and cultural - that have affected the Prius sales. How well Toyota dealt with each of these factors?

Q2. Outline the major macro-environmental factors – demographic, economic, natural, political and cultural - that have affected the Prius sales. How well Toyota dealt with each of these factors?

Macro-environmental factors deal the larger societal forces that affect the microenvironment. Some of the factors are demographic, economic, natural, technological, political and cultural forces. With that said, I believe the macro-environmental factor that affected the Prius sales (in a positive way) is the Natural forces. Now, it would not be fair if I do not mention the technology force as well as the economic one. So there is a vehicle that saves on gas, which means that also helps with the pollution. Technological advances are probably the base of the Prius and this gets even better with the second generation. The first generation was fairly basics while the second generation was release with more gadgets and extras. The prices of the gas keep raising non-stop. That fact definitely affected the sales of the Prius, especially in a society dominated by Sport Utility Vehicles (SUVs)
Macro-environmental factors
Demographics
The main customer focus of the company was those people who were youngsters i.e. belonging to generation Y. so the main focus of the entire promotional activities were the  techies due to which a major portion of their profits was contributed by them.

ECONOMIC

With respect to the economic factors, the case shows that the customers had enough income to spend on this luxury. This is shown by the fact that the company was able to sell 1800 cars in immediately and also had to raise the  monthly production level by 33% and then even by 100% to  meet the demand.

NATURAL
 Toyota is an environmentally concerned company since it had greater fuel efficiency and lower emissions. It also took advantage from the environmental appeal by sending out green seed cars shaped like Toyotas logo to prospective buyers on Earth Day.

TECHNOLOGICAL
The technological factor is explained by the many factors including adding cruise control by some wiring, dashboard display screen, playing videogames, installing sniffer, 7-inch energy monitor, a CD player holding 6 discs at a time and many more. Since the customers favored technological products and had enough knowledge Toyota was able to maintain customer loyalty .

POLITICAL

Politically, the company received support form the government in the form of tax deductions which helped efficient production but on the same note  the speed limit factor acted as a hindrance but was covered by extensive marketing campaigns.

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